So what is the PNW aesthetic? First off, as with everything artistic or visual, there are a multitude of ways to express it. There is hardly one correct answer to that question.
But I see an unnamed trend emerging. Artists, designers, photographers, everyday folk like us - all taking inspiration from nature in new ways and translating into our work and life.
When I think of outdoorsy decor from the past, it conjures up an image of a hunting lodge complete with an overabundance of wood paneling, dated plaids, mounted animals and bears printed on everything. And if that's what you're into... I seriously don't mean to offend. But personally, that doesn't feel comfortable to me.
My version or my vision, is to make coming home remind me of the woods and nature. Gray walls to remind me of moody skies, blues that remind me of clear mountain lakes, a fireplace or candles that remind me of camping, some pine cones or branches to bring in some natural elements. Paintings of a mountain or the ocean picked up at the thrift shop. All nods to the PNW but with a completely different vibe than the styles of the past.
I think a reimagined PNW aesthetic still needs a good dose of wood grain, mixed in with the colors of nature. It needs a touch of vintage with a bit of a modern or minimalist vibe to balance it out. Clean lines mixed with natural elements and textures, plus a healthy dose of greenery.
For so many of us, the outdoors inspires our lives, so why not our style as well? It's hard to put exactly into words. But if stepping in my front door unconsciously reminds me of all the best parts of stepping into the forest I would call that a success. The idea is to take inspiration from the best of nature and translate it into your home, your wardrobe, your art, or however you express your creativity. Let it inspire your life.
I decided to create an Instagram account to serve as a collective for the emerging style of the Pacific Northwest. I'm so excited to be starting a community that celebrates the different ways the outdoors can influence our lives and style! And I can't wait to see all of your takes on the PNW aesthetic! Share your photos of your version of the PNW aesthetic on instagram and tag with #PNWaesthetic for the chance to be featured.